5 WAYS TO PROMOTE A NEW BUSINESS

Before the internet existed, any new business followed the same advertising procedure: flyers, newspaper advertisements, radio adverts, etc. But now, with work moving towards a platform economy, the ways to promote a new business have improved. Not only are they time-saving, but they also save huge advertising costs.

5 Ways To Promote A New Business

Here are five ways to promote a new business. 

• Social Media Marketing 

  We live in a world where our customers spend most of their time on social media platforms, be it Twitter, Facebook, or Instagram. So, the best way to promote your business is to capture customers on their favourite social media platforms. You can do this by creating pages for your business and updating them regularly to keep your potential customers engaged through posts, videos, reviews, etc. You can also use paid advertising on these social media platforms if your budget allows.

  
  

• SEO

  SEO refers to search engine optimization. For a new business, it is important to gain some authority in the eyes of the search engines. Therefore, a business needs to create its own website, interact with the users through it, satisfy the users' searches and optimize its search rankings. Many factors contribute to organic SEO, such as backlinks, keywords, tags, etc. For a new business, focusing on organic and inorganic rankings is recommended. Inorganic rankings refer to the paid or sponsored advertisements that result in a user's search. 

  
  

• Contests and giveaways

  Being available on social media platforms and search engines is not enough. You need to keep your customers engaged with your products and services. For that, you can organize contests and giveaways—a recent trend quite popular among Instagram bloggers. This is one of the amazing ways to interact with your customers. You can allow them to learn about your product or service by offering them free hampers and samples so that the customer can actually use and become a fan of yours. 

  
  

• Advertise

  Advertising your business is something that never goes out of fashion. Although it is not recommended to spend thousands of dollars on hoarding and other print advertisements, it is never a bad idea to advertise on websites that relate to your product, social media platforms, mobile applications, and so on. 

  
  

• Organize Events

  Organizing events, especially for a social, economic or political cause, helps businesses gain lots of recognition in the eyes of the public and investors. Indulgence with the public makes them aware of you and helps them connect with you and your business. Therefore, organizing events for societal and economic causes generates quite positive promotional responses. 

  
  

Promoting a business to gain a position in the eyes of the public requires more effort than creating and producing goods or services. Try using the above 5 methods to promote new business, and let us know in the comments section what strategy works the most for you.